HiTek Designs was founded by Alexander Tasou, and started from as early as the 80’s, bringing industrial design and surrealism to his accessories.
His sunglasses are never “in” or “out” of fashion. Alexander’s designs are edgy and exploring the limits of objects and shapes. They can be worn throughout decades and will always make a statement, look ahead of time, and stand out.
The concept of HiTek is what Alexander calls ‘Mobile Surrealism’. Surrealism because they are designs that express the subconscious mind and mobility to indicate that it is dynamic and energetic. Alexander also uses a lot of black in his designs as a symbol of strength and clearness.
Integrating the past, even the ancient, with the distant future, nowadays called “Steampunk” is Alexander’s passion.
Alexander get’s inspired from history, politics, music and his passion for recycling. History is a must for any kind of creation. You have to know the past to understand the present. Politics is a matter of daily life and greatly influences human beings. People tend to conform while in fact using reality to create their own paths.
According to Tasou, music is the spirit of the human being to help us visualise whatever we want.
Alexander’s designs have been used by the film industry, mainly in science fiction films, and his accessories used by famous artists in the music industry either for performance, video shoot or magazine covers. His most famous work is in the promotional teaser video clip of Michael Jackson’s History.
We enjoy Alexanders play with the materials and forms of sunglasses in an unusual way fundamentally different from other brands. The collision of vintage and futuristic shapes intrigue and make us think. With today’s society being in a personal struggle between modern and past to us it seems that HiTeks designs really capture the Zeitgeist.