SUPER, by RETROSUPERFUTURE, was founded by Daniel Beckerman with his brother Simon, both also publishers of PIG Magazine, one of the most prestigious independent music and fashion magazine in Italy together with PIG Radio, an influential indie music web-radios on the net. Founded in 2007 it created a paradigm shift in the sunglass fashion industry. Back then all shades were black, tortoise, grey and maybe some white or red, that’s it. When SUPER started it changed the scene, finally bringing in a breath of fresh air in the stuck sunglass market.
For the second season, SUPER introduced the first spin-offs from the original model (which was a modern take on the classic vintage wayfarers). They introduced newer shapes, now very popular, like the “Flat Tops” and the “Ciccio”. In collaboration with Carl Zeiss they also introduced the first coloured mirrored sun lens. SUPER also introduced various other production techniques like particular prints and special engraving for the first time on these types of sunglasses.
As an Italian brand it makes use of a longstanding tradition in the production of eyewear and obviously this makes it much easier to create the highest quality products. In Milan you can still find top artisans that pass on their expertise, experience and passion from father to son, so you don’t need to worry too much about the translation of your idea to a product.